5 Tips to Grow Your Online Presence

Shop & Blog Feature
tips to increase social media following
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Social Media has become a major marketing tool for both big and small brands to help make themselves known to their target market. It is important to be aware that you can not just simply sign on to one of your platforms, post a photo, and then hope for your account to take off from there. Growing your social media platforms takes a lot of time and energy. With these five tips I aim to help you save some of that time and energy and feel more confident with how your presence is growing online.

 

Tips to Grow Your Social Media Presence

1 | Patience:

It is so important to know that you won’t become ‘insta famous’ overnight (unless by chance your posted a video that went viral… ha!) Growing your presence online takes time and it is important not to be discouraged by the time that it takes, but instead to learn to try different things, things that work best for both you and your audience.

2 | Be Genuine:

For myself, a lot of people that I have come to know through my platforms is through genuine conversation. A lot of the people that I have come to follow on my social media platforms have said hi to me in one form or another, made a comment that I could related to, and/or shared a personal story that allowed me to get to know them. I personally enjoy following feeds that I have a personal relationship with. So the next time you are scrolling your feed and you read something that you can relate to, don’t hold it in, share it with the person who is being open with you.

3 | Collaborate:

Working with other bloggers and brands with the same target audience (same target audience is key!) can help grow your exposure immensely. When you team up with someone where you can both offer the same value to one another you will not only gain exposure, but this could be a start to a lifelong friendship as well. SO many collaborations that I have been a part of have resulted in becoming great friends with the shop owners/bloggers. When you work with people that value what you do just as much as you value what they do, incredible things can happen.

4 | Strong Photography:

If you are using Facebook and Twitter to promote yourselves adding photographs to your posts makes a HUGE difference. Think about when you are scrolling through either of your own personal feeds, are you more likely to stop for a block of text or a photograph that catches your eye?

For all social media platforms, the photo that you share is what is going to capture the attention of your audience. Some main points are to make sure that you post a clear, well lit photograph that clearly displays what you are wanting to share about. Be aware of what images you post one after an other as well, make your feed interesting and exciting to your viewers by switching up what you post about. I bounce around from a few different topics and try not to post similar posts next to each other.

5 | Tagging and Captions:

I have recently read up a lot about different tagging methods and whether it is beneficial or not to use hashtags. For myself personally I always notice an increased amount of traffic on posts that I hashtag. I always hashtag in a separate comment below my first caption. The main reason I do this is because when people start commenting that comment will disappear and make the post look a lot cleaner.

Making sure that your caption is relevant to your photo and engages with your audience is a good idea. Perhaps you could add a question at the end of your post or simply get personal and tell a story that allows your followers to get to know you better and relate to you as a person.

Everything I mentioned above are all stratgies that I have used to get to know people and create real genuine relationships, which in turn has allowed my social media pages to be noticed and followed.

I look forward to getting to know you all better after this and would love to hear what works for you or what you may have more questions on. This post was inspired by a new friend that was asking me for tips through email as well as a teacher that said to our class, “No one is going to know your if you don’t create an online presence.” Comment below and add any other tips you also think is a helpful way that you have grown your following.

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  • Part way through our lunch the kids started to bicker back and forth, creating a rather not-so-enjoyable moment for everyone. It's those moments that us as parents can make a difference, how we handle situations with our children allows them to learn and grow through our words and actions. We spoke about the importance of being kind and how much more enjoyable our time together is when we are all speaking respectfully and sharing. .

I then shared with the kids that that was exactly why I was taking a few pictures with our pizza, to share with others about the launch of @panago_pizza's 2nd annual Bullying Awareness and Prevention campaign. That Panago wanted to celebrate young people who are being kind and looking out for others in their communities. Our kids are learning everyday, it's our job to be great role models, encourage their kind behaviour and then celebrate them in their good choices. .

Do you want to take a minute to celebrate a child in your life? From now until Nov 25th Panago is asking for you to nominate a deserving youth and share a story them using compassion to drive change. Go to my stories for more info and the link to nominate #sponsored #asliceofnice
  • Hey 👋🏻 it’s kinda late... for some I suppose.. I’m usually up til midnight working away and wanted to hop on and share about my blog/small business journey. It was the start of this year that I really “proclaimed” this as my business and really felt so proud of what I’d created. It’s been A LOT of work to say the least but it’s brought so so much joy, opportunities and relationships. I love creating and sharing here, but most of all I love encouraging and connecting with YOU! Thanks for being here and for reading this. I think today I all the sudden realized we were in November and the end of the year is near. How did that happen?! If you made it through this little love note, share something about you below.. maybe how you discovered my blog/Instagram or what a goal is that you have? Excited to read through those comments in the AM.
  • That day we found a marble staircase and @juliechristinephotography made a fart joke. She gets me.
  • Proud mama moment. Sophie came home from kindergarten one afternoon reciting this Remembrance Day poem over and over. It’s pretty cute! Turn your sound on and listen too 😊❤️
  • This picture makes me melt. I set the camera on self-timer and wanted to get some action shots of the three of us working on the "do try this at home" section of the @guinnessworldrecords book. When I looked back at the captures and I saw Ezras very content grin, I just couldn't even. Seriously no words. It reminded me that our kids don't care how we show up (myself pictured with a messy bun & PJs), it's the time we put in that is remembered. •

#ad Thanks to @guinnessworldrecords for encouraging us to attempt one of their 5 maker challenges and seeing how much fun the kids had blowing up balloons and learning to make balloon dogs. After a few tries I completed on in 2 minutes, might not be the fastest time in the books, but we saw some good progress from my first attempt ha! If your kids love creating, reading about all sorts of random and crazy accomplishments then head to the blog and check out what's new in the Guinness World Records 2019 edition. #GWR2019
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