Shop Spotlight: Luv Mother

Shop & Blog Feature
Little Girls Style in Luv Mother Clothing - on Creative Wife & Joyful Worker
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“The seed was planted in the Fall 2010 after having our twin girls Léla and Quinn. We were lucky to receive a bunch of merino wool hand-me-downs from family living in Norway but once the girls outgrew the clothes we couldn’t find suitable replacements in North America. As parents who have spent a lot of time playing and exploring the outdoors, we were already big fans of the comfort and natural technical benefits of merino but were left scratching our heads as to why more kids brands didn’t offer up more quality wool options.”

On the blog today we are taking a look into the story that started Luv Mother, some of their peeks along the way and goals for the future. Luv Mother stands out to me as their items are made from only the best quality and the comfort is very much appreciated (I could prove this as Sophie loves the beanie and neck warmer, where others I have tried annoyed her). Having the opportunity to learn more about this Canadian brand is such a pleasure.

Little Girls Style in Luv Mother Clothing - on Creative Wife & Joyful Worker

Learning from businesses around you is one of the best ways that you can grow yourself. I love hearing about the different challenges and rewards that entrepreneurs come across through their businesses, you can see how they overcame different challenges and what has made them stronger. When asking Luv Mother about some of these they replied, “The biggest challenges have come from being a complete unknown in the business and gaining the trust and confidence of our suppliers and customers. It didn’t take long to realize just how big and global the apparel industry is and how ‘small’ a small company can be. Not to mention we primarily sell directly from our website so getting the word out about the brand has kept us keeping on.”

“Thankfully the collection has been very well received. The positive feedback and PR attention is opening new doors and motivates us to keep spreading the word.”

“Making the product in the country we call home was definitely the right call and has been extremely gratifying. The entire process, from concept to production has been very collaborative and the results are nothing short of amazing. We’ve gotten to meet and learn from some seasoned, talented craftsmen and women along the way and have forged relationships and knowhow that will always be part of the brands DNA.”

“The fact that we are a kids brand lets our work and family lives overlap quite a bit and spending more time together is always a huge plus.”

Little Girls Style in Luv Mother Clothing - on Creative Wife & Joyful Worker

For myself when looking for clothing for my children I want to be sure that it is going to be worth the money that I am putting into it. Our kids grow so fast but they also put a lot of love into their clothes with how active they are everyday. Everything from the material to where it is made is a very important factor. Luv Mother insists on using only the best materials for our children’s skin for comfort and durability.

“Our first collection is entirely made using soft, natural and highly functional merino wool. It’s the perfect fabric for active clothing and kids are, if nothing else, active. Merino keeps you warm when times are cool and the other way around too. Effectively managing the body’s microclimate, even if you didn’t know you had one. The merino wool found in any luvmother™ garment is sourced from either certified non-mulesed or ceased-mulesed farms in Australia and New Zealand. All farms must comply with regulations governed by the RSPCA and the New Zealand Animal Welfare Act. Our mill partners encourage sustainable farming practices including environmentally aware processing, “landcare” re-vegetation projects and the creation of nature corridors.”

“Oh yeah, dispelling old myths, its not itchy, is durable, has a built in SPF and your kids won’t want to take it off….” — agreeing full heartedly to this as Sophie was beyond loving her items!

Some of the top three best sellers for Luv Mother right now include; are ‘the Everyday Shirt’, ‘the Aha Hoody’ and our ‘Everywhere Crew Sweater’. The new accessories line released in December are also go to favourites!

Luv Mother has a very very bright future ahead of them it is very evident, I love the goals they have established from the beginning and continue to stay focused on and work towards daily. Luv Mother shares, “One of the main goals established right at the get-go was to never make too many things, learn from experience, minimize compromise and constantly try to improve our existing designs. Starting this summer we’ll be releasing small, seasonal capsule collections that are fun to develop and allow us new ways to spread the luv.”

Little Girls Style in Luv Mother Clothing - on Creative Wife & Joyful Worker

Little Girls Style in Luv Mother Clothing - on Creative Wife & Joyful Worker

This post could not have been done without the participation of my fantastic photographer.
Wedding and Family Photographer E Fraser Photo did a fantastic job capturing
Sophie near the water in her Luv Mother attire.
Also big thanks to Luv Mother for allowing me to interview them and showcase their brand on CW & JW. 

Follow Luv Mother on Instagram | FacebookPinterest

Follow E Fraser Photo on Instagram | Facebook | Twitter

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  • We are celebrating the upcoming launch of our friends' new concept store @asterandclove with a super easy giveaway with fantastic prizes! There are 8 lovely local shops, and ONE lucky winner will take it all!⠀
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All you have to do is:⠀
* L I K E this post (this is your entry) * F O L L O W  ALL accounts listed below * {optional} T A G a friend (or two!) who loves shopping small⠀
@asterandclove⠀
@creativewifeandjoyfulworker⠀
@kpurenaturals⠀
@nest.and.nurture⠀
@numpfer⠀
@petitelittles⠀
@saigeandskye⠀
@threecornersartisan⠀
@coralandcloud⠀
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The amazing prize consists of: $50 gift card to Aster + Clove + $50 shop credit for K'pure Naturals + $25 shop credit for Nest + Nurture + $35 shop credit for Numpfer + $30 shop credit for Petite Littles + $50 shop credit for Saige and Skye + $25 shop credit for Three Corners Artisan + petite necklace of choice from Coral + Cloud ⠀
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Giveaway runs until Wednesday at midnight PST and the winner will be announced in @creativewifeandjoyfulworker's Stories by Thursday at midnight. (Must be 18+ to enter, this giveaway not sponsored or endorsed by Instagram Inc. or its affiliates.)⠀
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Good luck lovelies!
  • Warm Wishes and Mistletoe Kisses + a whole lot of other cute phrases created for you. Just print, cut and attach.
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I used my @canoncanada PIXMA printer to easily print these out from home. With the wifi connection you can download this Holiday Gift tag free printable from my blog to your phone and print in just a few quick steps check out the link in my bio for more info. Happy wrapping!
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#ad #PIXMARescues #pixmaholiday ⠀
  • I’m thinking about making some DIY Christmas presents using essential oils, would love to hear some of your favorite things to make using oils. Share below 👇🏻👇🏻 along with your scent of choice.
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Photo from @juliechristinephotography and our Holiday Lookbook. Check it out by using the link in my bio + there’s a coupon for @kpurenaturals, @vitruvi and @dearlovescompany and many more too 🙌🏻
  • The littlest moments, the ones that make you feel like you are doing something right. The ones that remind you, yes I’ve got this whole motherhood thing. Those moments, sometimes so brief, are the ones to hold onto. Let go of the others and be thankful for everything that you’ve done, everything you have accomplished. Because you mama, are doing the best job you can do. #WHPthankful
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Girl’s dresses from @minimioche // Coming to the blog soon. #liveinminimioche
  • Took the whole crew out to @highstreetfv tonight for the Christmas tree lighting. It’s the first of many, if you didn’t catch it tonight you can each Saturday leading up to Christmas.
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You can watch a little glimpse of the show over on @fvlifestylemag as I took over their feed and stories for the evening.
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#highstreetfv #spreadthered2017 #ad #sophiesgotchristmascheer
  • I think she’s writing a blog post called, “5 Ways To Get Your Mom to Pick You Up” #oneofthosedays
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