Shop Spotlight: Luv Mother

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Little Girls Style in Luv Mother Clothing - on Creative Wife & Joyful Worker
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“The seed was planted in the Fall 2010 after having our twin girls Léla and Quinn. We were lucky to receive a bunch of merino wool hand-me-downs from family living in Norway but once the girls outgrew the clothes we couldn’t find suitable replacements in North America. As parents who have spent a lot of time playing and exploring the outdoors, we were already big fans of the comfort and natural technical benefits of merino but were left scratching our heads as to why more kids brands didn’t offer up more quality wool options.”

On the blog today we are taking a look into the story that started Luv Mother, some of their peeks along the way and goals for the future. Luv Mother stands out to me as their items are made from only the best quality and the comfort is very much appreciated (I could prove this as Sophie loves the beanie and neck warmer, where others I have tried annoyed her). Having the opportunity to learn more about this Canadian brand is such a pleasure.

Little Girls Style in Luv Mother Clothing - on Creative Wife & Joyful Worker

Learning from businesses around you is one of the best ways that you can grow yourself. I love hearing about the different challenges and rewards that entrepreneurs come across through their businesses, you can see how they overcame different challenges and what has made them stronger. When asking Luv Mother about some of these they replied, “The biggest challenges have come from being a complete unknown in the business and gaining the trust and confidence of our suppliers and customers. It didn’t take long to realize just how big and global the apparel industry is and how ‘small’ a small company can be. Not to mention we primarily sell directly from our website so getting the word out about the brand has kept us keeping on.”

“Thankfully the collection has been very well received. The positive feedback and PR attention is opening new doors and motivates us to keep spreading the word.”

“Making the product in the country we call home was definitely the right call and has been extremely gratifying. The entire process, from concept to production has been very collaborative and the results are nothing short of amazing. We’ve gotten to meet and learn from some seasoned, talented craftsmen and women along the way and have forged relationships and knowhow that will always be part of the brands DNA.”

“The fact that we are a kids brand lets our work and family lives overlap quite a bit and spending more time together is always a huge plus.”

Little Girls Style in Luv Mother Clothing - on Creative Wife & Joyful Worker

For myself when looking for clothing for my children I want to be sure that it is going to be worth the money that I am putting into it. Our kids grow so fast but they also put a lot of love into their clothes with how active they are everyday. Everything from the material to where it is made is a very important factor. Luv Mother insists on using only the best materials for our children’s skin for comfort and durability.

“Our first collection is entirely made using soft, natural and highly functional merino wool. It’s the perfect fabric for active clothing and kids are, if nothing else, active. Merino keeps you warm when times are cool and the other way around too. Effectively managing the body’s microclimate, even if you didn’t know you had one. The merino wool found in any luvmother™ garment is sourced from either certified non-mulesed or ceased-mulesed farms in Australia and New Zealand. All farms must comply with regulations governed by the RSPCA and the New Zealand Animal Welfare Act. Our mill partners encourage sustainable farming practices including environmentally aware processing, “landcare” re-vegetation projects and the creation of nature corridors.”

“Oh yeah, dispelling old myths, its not itchy, is durable, has a built in SPF and your kids won’t want to take it off….” — agreeing full heartedly to this as Sophie was beyond loving her items!

Some of the top three best sellers for Luv Mother right now include; are ‘the Everyday Shirt’, ‘the Aha Hoody’ and our ‘Everywhere Crew Sweater’. The new accessories line released in December are also go to favourites!

Luv Mother has a very very bright future ahead of them it is very evident, I love the goals they have established from the beginning and continue to stay focused on and work towards daily. Luv Mother shares, “One of the main goals established right at the get-go was to never make too many things, learn from experience, minimize compromise and constantly try to improve our existing designs. Starting this summer we’ll be releasing small, seasonal capsule collections that are fun to develop and allow us new ways to spread the luv.”

Little Girls Style in Luv Mother Clothing - on Creative Wife & Joyful Worker

Little Girls Style in Luv Mother Clothing - on Creative Wife & Joyful Worker

This post could not have been done without the participation of my fantastic photographer.
Wedding and Family Photographer E Fraser Photo did a fantastic job capturing
Sophie near the water in her Luv Mother attire.
Also big thanks to Luv Mother for allowing me to interview them and showcase their brand on CW & JW. 

Follow Luv Mother on Instagram | FacebookPinterest

Follow E Fraser Photo on Instagram | Facebook | Twitter

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  • Got to hang with some goats and do a little toga today, with about 400 other people. Have you tried goat yoga? Would you??
  • There’s some new faces around here and it’s been a while since I did a little intro, an about me per se... just a little bit more random.

1. I’ve lived in the same town my whole life. Some may think it’s boring.. I’d call it loyal 😅 .. either way, I know a lot about Abbotsford.
2. If you hold your hand up, palm facing away from you. Pull your thumb back and see how far you can go. Mine can touch the back of my arm, it’s forever been my “talent”.
3. It’s been 5 years (almost to the day) since I started my blog. Growing up I wanted to be a nurse, then went to school to be a police officer, changed gears into business and marketing, graduated with graphic design and its led me to hear. I never had big goals or felt like I was on the right path, but motherhood and this space has brought me all the feels.
4. We’ve been looking for land to grow some flowers of our own. My husband grew up on a flower farm (both the peonies and iris’ pictured are from their farm), property prices can just go ahead and come down a little now.
5. I don’t know if the feeling of being done is for real.. like we feel like we are done having kids but I’d be fibbing if I said it doesn’t come to mind every now and again.
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That’s all for now friends. Share a little something about you below — say hi if you are new hear and thanks for reading til the end 🥰🙌🏻
  • Throwing it back to the other day when I went for an evening dip with my beaver @float.eh — it was such a hoot heading to the beach with @juliechristine_xo and gave me a peek into how much fun this summer is going to be.⠀ ⠀
#ad As you can see these aren’t your typical floaties... or should I say @float.eh ’s 😉 They are proudly Canadian, made with quality in mind. You gotta check out their website and see what other fun Canadian designs they have. [ go to float-eh.ca or see my story highlights for the link ] 🇨🇦
  • “When’s the last time you did something for the first time?” Those were words spoken to our group before starting our Tough Mudder course this past weekend in Whistler. Holy moly guys, I was nervous getting started on that course. Let’s just say... nervous shits are real 😅😂🙊 but that’s what makes it so great. Doing something that literally scares the shit outta you. We all pushed through, all 16km and 25 obstacles and it was FUN, hard but really freaking fun. Even though I’m hobbling around today, dang foot cramp (and literally sore all over) I’m so pumped on doing something new, pushing myself and having such an amazing group of friends tackle it together.

PS our men of tough mudder not pictured but SO equally appreciated.
  • Channeling my inner strength for Tough Mudder this weekend #wishmeluck #Imscared
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Photo @juliechristinephotography
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  • Opened up my second Maple Box today and loving the natural and organic products that I am able to discover. The @hollowtree1987 candle and @sealuxe scrub are two of my favourites already.

I’ve loved how each box has introduced me to both self care and wellness products focused on creating healthier lifestyles. Head to @maplemagazinecanada to discover more info on ordering for yourself. Spring box available, while supplies last (and last I heard it was limited) #ad #maplemagazine #mapleboxcanada
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