Shop Spotlight: Luv Mother

Shop & Blog Feature
Little Girls Style in Luv Mother Clothing - on Creative Wife & Joyful Worker
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“The seed was planted in the Fall 2010 after having our twin girls Léla and Quinn. We were lucky to receive a bunch of merino wool hand-me-downs from family living in Norway but once the girls outgrew the clothes we couldn’t find suitable replacements in North America. As parents who have spent a lot of time playing and exploring the outdoors, we were already big fans of the comfort and natural technical benefits of merino but were left scratching our heads as to why more kids brands didn’t offer up more quality wool options.”

On the blog today we are taking a look into the story that started Luv Mother, some of their peeks along the way and goals for the future. Luv Mother stands out to me as their items are made from only the best quality and the comfort is very much appreciated (I could prove this as Sophie loves the beanie and neck warmer, where others I have tried annoyed her). Having the opportunity to learn more about this Canadian brand is such a pleasure.

Little Girls Style in Luv Mother Clothing - on Creative Wife & Joyful Worker

Learning from businesses around you is one of the best ways that you can grow yourself. I love hearing about the different challenges and rewards that entrepreneurs come across through their businesses, you can see how they overcame different challenges and what has made them stronger. When asking Luv Mother about some of these they replied, “The biggest challenges have come from being a complete unknown in the business and gaining the trust and confidence of our suppliers and customers. It didn’t take long to realize just how big and global the apparel industry is and how ‘small’ a small company can be. Not to mention we primarily sell directly from our website so getting the word out about the brand has kept us keeping on.”

“Thankfully the collection has been very well received. The positive feedback and PR attention is opening new doors and motivates us to keep spreading the word.”

“Making the product in the country we call home was definitely the right call and has been extremely gratifying. The entire process, from concept to production has been very collaborative and the results are nothing short of amazing. We’ve gotten to meet and learn from some seasoned, talented craftsmen and women along the way and have forged relationships and knowhow that will always be part of the brands DNA.”

“The fact that we are a kids brand lets our work and family lives overlap quite a bit and spending more time together is always a huge plus.”

Little Girls Style in Luv Mother Clothing - on Creative Wife & Joyful Worker

For myself when looking for clothing for my children I want to be sure that it is going to be worth the money that I am putting into it. Our kids grow so fast but they also put a lot of love into their clothes with how active they are everyday. Everything from the material to where it is made is a very important factor. Luv Mother insists on using only the best materials for our children’s skin for comfort and durability.

“Our first collection is entirely made using soft, natural and highly functional merino wool. It’s the perfect fabric for active clothing and kids are, if nothing else, active. Merino keeps you warm when times are cool and the other way around too. Effectively managing the body’s microclimate, even if you didn’t know you had one. The merino wool found in any luvmother™ garment is sourced from either certified non-mulesed or ceased-mulesed farms in Australia and New Zealand. All farms must comply with regulations governed by the RSPCA and the New Zealand Animal Welfare Act. Our mill partners encourage sustainable farming practices including environmentally aware processing, “landcare” re-vegetation projects and the creation of nature corridors.”

“Oh yeah, dispelling old myths, its not itchy, is durable, has a built in SPF and your kids won’t want to take it off….” — agreeing full heartedly to this as Sophie was beyond loving her items!

Some of the top three best sellers for Luv Mother right now include; are ‘the Everyday Shirt’, ‘the Aha Hoody’ and our ‘Everywhere Crew Sweater’. The new accessories line released in December are also go to favourites!

Luv Mother has a very very bright future ahead of them it is very evident, I love the goals they have established from the beginning and continue to stay focused on and work towards daily. Luv Mother shares, “One of the main goals established right at the get-go was to never make too many things, learn from experience, minimize compromise and constantly try to improve our existing designs. Starting this summer we’ll be releasing small, seasonal capsule collections that are fun to develop and allow us new ways to spread the luv.”

Little Girls Style in Luv Mother Clothing - on Creative Wife & Joyful Worker

Little Girls Style in Luv Mother Clothing - on Creative Wife & Joyful Worker

This post could not have been done without the participation of my fantastic photographer.
Wedding and Family Photographer E Fraser Photo did a fantastic job capturing
Sophie near the water in her Luv Mother attire.
Also big thanks to Luv Mother for allowing me to interview them and showcase their brand on CW & JW. 

Follow Luv Mother on Instagram | FacebookPinterest

Follow E Fraser Photo on Instagram | Facebook | Twitter

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  • "Big Grandpa died Mom and we need to go get him back." Sophie said as she pulled at my arm from my bed. I lay down not feeling well trying to explain to Sophie about heaven and she said, "Mom, I don't want my parents to die, get better mommy." Oh my heart.
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This weekend, we lost my grandfather. He had been sick for a little while, though I really did think his stubborn character would pull him through for more days here on earth. He's resting now, in heaven with our Heavenly Father. There is so much peace in that, though it is never easy to say goodbye, I am especially thankful for God's love and his sacrifice.
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For anyone else mourning a loss right now I'm praying and sending love to you tonight. Especially those with little ones who we want to be honest with, that we have the words to let them understand in the most suitable way.
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Photo @juliechristinephotography
  • For a minute I thought Ezra was only a head shorter then me. We still have time people, notice the feet on tip toes in his shoes... not quite there yet. (Soooo... it's been noted that I'm wearing heels and he really IS THAT TALL NEXT TO ME!)
  • Weekend started early with a little trip to the island with my sister @roxannredekop. The weirdest part about being away from the kids is always bedtime. We are tucking into bed early tonight and I can't help but feel weird knowing that the wee ones won't be around in the morning.
  • The whole family gathered for a taste around my latest @DQcanada creation. Sophie kept asking if it was for Evelyn's birthday, which I think it would have been perfect for since I custom designed the top border with florals.⠀
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So here's how I made it. I went into dqcakes.com and found this heart shaped cake. It originally had balloons and "Happy Birthday" on the top with a plain white border around the edge. In the personalization option I simply asked for no words or decor on the top and a floral border in purple around the outside top border. Voila! You can do it to! Head to the link in my profile and play around with the different styles and options available on DQcakes.com⠀
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#LoveMyDQ #Partnered #heartcake #cakesheartme
  • Don't forget to take time to stop and smell the flowers & to stop in and check out @musefashion at Highstreet. Their pop up shop ends on Sunday, have you had a chance to go?
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My dress and shoes from @musefashion | Evelyn's dress and shoes from @lilhavenco & @minimoc
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Photo by my girl @juliechristinephotography
  • Evelyn popped a front tooth today. Excited to see her cute little grin with a few more teeth soon. They are coming in, slowly.. hehe! Currently 3 total.
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