Shop Spotlight: Luv Mother

Shop & Blog Feature
Little Girls Style in Luv Mother Clothing - on Creative Wife & Joyful Worker
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“The seed was planted in the Fall 2010 after having our twin girls Léla and Quinn. We were lucky to receive a bunch of merino wool hand-me-downs from family living in Norway but once the girls outgrew the clothes we couldn’t find suitable replacements in North America. As parents who have spent a lot of time playing and exploring the outdoors, we were already big fans of the comfort and natural technical benefits of merino but were left scratching our heads as to why more kids brands didn’t offer up more quality wool options.”

On the blog today we are taking a look into the story that started Luv Mother, some of their peeks along the way and goals for the future. Luv Mother stands out to me as their items are made from only the best quality and the comfort is very much appreciated (I could prove this as Sophie loves the beanie and neck warmer, where others I have tried annoyed her). Having the opportunity to learn more about this Canadian brand is such a pleasure.

Little Girls Style in Luv Mother Clothing - on Creative Wife & Joyful Worker

Learning from businesses around you is one of the best ways that you can grow yourself. I love hearing about the different challenges and rewards that entrepreneurs come across through their businesses, you can see how they overcame different challenges and what has made them stronger. When asking Luv Mother about some of these they replied, “The biggest challenges have come from being a complete unknown in the business and gaining the trust and confidence of our suppliers and customers. It didn’t take long to realize just how big and global the apparel industry is and how ‘small’ a small company can be. Not to mention we primarily sell directly from our website so getting the word out about the brand has kept us keeping on.”

“Thankfully the collection has been very well received. The positive feedback and PR attention is opening new doors and motivates us to keep spreading the word.”

“Making the product in the country we call home was definitely the right call and has been extremely gratifying. The entire process, from concept to production has been very collaborative and the results are nothing short of amazing. We’ve gotten to meet and learn from some seasoned, talented craftsmen and women along the way and have forged relationships and knowhow that will always be part of the brands DNA.”

“The fact that we are a kids brand lets our work and family lives overlap quite a bit and spending more time together is always a huge plus.”

Little Girls Style in Luv Mother Clothing - on Creative Wife & Joyful Worker

For myself when looking for clothing for my children I want to be sure that it is going to be worth the money that I am putting into it. Our kids grow so fast but they also put a lot of love into their clothes with how active they are everyday. Everything from the material to where it is made is a very important factor. Luv Mother insists on using only the best materials for our children’s skin for comfort and durability.

“Our first collection is entirely made using soft, natural and highly functional merino wool. It’s the perfect fabric for active clothing and kids are, if nothing else, active. Merino keeps you warm when times are cool and the other way around too. Effectively managing the body’s microclimate, even if you didn’t know you had one. The merino wool found in any luvmother™ garment is sourced from either certified non-mulesed or ceased-mulesed farms in Australia and New Zealand. All farms must comply with regulations governed by the RSPCA and the New Zealand Animal Welfare Act. Our mill partners encourage sustainable farming practices including environmentally aware processing, “landcare” re-vegetation projects and the creation of nature corridors.”

“Oh yeah, dispelling old myths, its not itchy, is durable, has a built in SPF and your kids won’t want to take it off….” — agreeing full heartedly to this as Sophie was beyond loving her items!

Some of the top three best sellers for Luv Mother right now include; are ‘the Everyday Shirt’, ‘the Aha Hoody’ and our ‘Everywhere Crew Sweater’. The new accessories line released in December are also go to favourites!

Luv Mother has a very very bright future ahead of them it is very evident, I love the goals they have established from the beginning and continue to stay focused on and work towards daily. Luv Mother shares, “One of the main goals established right at the get-go was to never make too many things, learn from experience, minimize compromise and constantly try to improve our existing designs. Starting this summer we’ll be releasing small, seasonal capsule collections that are fun to develop and allow us new ways to spread the luv.”

Little Girls Style in Luv Mother Clothing - on Creative Wife & Joyful Worker

Little Girls Style in Luv Mother Clothing - on Creative Wife & Joyful Worker

This post could not have been done without the participation of my fantastic photographer.
Wedding and Family Photographer E Fraser Photo did a fantastic job capturing
Sophie near the water in her Luv Mother attire.
Also big thanks to Luv Mother for allowing me to interview them and showcase their brand on CW & JW. 

Follow Luv Mother on Instagram | FacebookPinterest

Follow E Fraser Photo on Instagram | Facebook | Twitter

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  • Baby Tula is spreading 12 DAYS OF CHEER with GIVEAWAYS and special offers to put you in a festive mood! Today, I’m joining @babytula and @mintandbirch to give you a $100 Baby Tula gift card + Tula Hip Pouch, along with $50 Mint & Birch shop credit!
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This giveaway will end in 24 hours. We will select a winner and message them via DM within 5 business days. No purchase necessary, must be 18 to enter. This giveaway is in no way sponsored or affiliated with Instagram. Giveaway open to all countries. Good luck and happy holidays!
  • My blog started when Sophie was just six months old. She's been a part of it since the beginning, sharing the photoshoots, adventures and little rewards that have come along the way. I feel like this whole journey has provided so many surprises both big and small. Once of the best things is being able to give the kids bigger experiences we may not have been able to do otherwise as well as being reminded (thanks @kindercanada) to celebrate the little things with little surprises. This certain surprise turned into a big one when Sophie opened up her chocolate and found a mermaid toy inside (she just asked Santa for a mermaid for Christmas ... a real one... ha!) #ad #littlesurprisescount
  • 30! 🤭
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Said goodbye to the decade that was a whole lot of discovering who I am and the things that make my soul happy. I travelled around, got married and became a mother to three beautiful children. Excited about this new decade and what’s to come. I kinda feel like life’s just beginning.
  • We had such a great time hosting both the media preview night and @shopandtalkmarket the past two days. We were filled with so much love and encouragement from so many of you. Thank you all for coming to shop, saying hi, donating your time, being a vendor... whichever it may be, you made an impact to create such a successful event. A special thank you to @grimmsfoods who not only donated food for the media preview but also made a special donation to the @abbotsfordfoodbank directly. Thanks to them and all of you we are able to support more families in need this season.
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Photo @juliechristinephotography
#abbotsfordfoodbank #shopandtalkmarket #grimmsfinefoods #highstreetfv
  • Every party I style I have this vision in my head and each time I have no idea if it's going to turn out, what looks like one day of styling is really a whole bunch of days (and lots of late nights) of planning. I've learnt a few things from when I first started styling parties and wanted to share my top tips for party planning.
NUMBER 1 - Don't do it alone. This specific party I had lots of help from @goldngrasses and @juliechristinephotography. Ask for help, styling tips, and have fun doing it with someone.
NUMBER 2 - Less is more. Focus on a few key food items and make them the focus. We used a whole lot of meat and cheese here and yummmmmy, it was good!
NUMBER 3 - The dollar store has everything a craft store has and more! Parties and pretty decor doesn't have to be expensive, mine as well save some $ where you can! •
If you are on the save money train and interested in checking out more ways to save (or perhaps even win something for free!!) head over to my friends at @irisvisualgroup and check out their 21 days of Christmas. They've got lots of tips, tricks and giveaways just for you. #sponsored #IRISvisualgroup
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Photo @juliechristinephotography
  • We got our new sled in the mail and Evelyn has been so into it! I decided we needed to go for a drive and find some snow and give it a try. It's safe to say she loved riding in our @rudolphesled and I can see many more joyful snow rides in the future.
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Rudolphe just launched their sled line and it's perfect for little ones that could use a lift in the snow. There's a buckle to keep them securely seated and you can get a name personalized on the back, we had our last name engraved. Perfect for all your snowy adventures. #CWJWpartner #rudolphesled #rudolphe3000
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Photo @lovinglittlesblog
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