Shop Spotlight: The Sweet Life Apparel + Giveaway

Carousel Shop & Blog Feature
Sugar Sugar | Childrens Apparel #kidsootd #fashion #ministyle
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Got a sweet tooth? Good, because I have something perfect for you. Meet The Sweet Life Apparel, a clothing company designed with all things sweet and delicious in mind. Jen, founder and talented baker, combined her passions of baking and childhood obsession of fashion into a successful shop that well.. makes me hungry. Everything about her brand just makes sense and flows so naturally.

I was introduced to her brand about a year ago and loved that she combined her baking skills into her small shop, you can often find “The Sweet Life Apparel” swag in the form of custom cookies handmade by Jen. Staying true to who you are is the essence of Jen’s brand and it shines in everything that she creates. Now grab a piece of cake and enjoy getting to know Jen just a little bit better. Don’t forget to enter for your chance to win something from the shop below.

Casual Mom Style // Coffee and a Graphic Tee

Cake Tee: The Sweet Life Apparel Photo: Julie Christine Photography

The Sweet Life Apparel: Small Shop Interview

1. Tell me a little bit about yourself
I am a happily married mother of two. Went to school to study Psychology and completed my undergraduate degree just to realize that it wasn’t the direction I wanted to go in. Right after University, I started working for a local hotel and so began my passion for sales & marketing. Most recently I was working in fundraising for the local college which I really enjoyed, but while on maternity leave decided to stay home with my kids. I cook & bake as much as possible, and when I’m not in the kitchen I’m enjoying the outdoors with the kids, or crushing some Netflix on my couch!

2. When was The Sweet Life Apparel established?
I started The Sweet Life Apparel while on maternity leave with my second child (2015)

3. What inspired you to start your own business?

I have always had an entrepreneurial spirit. I was the ‘lemonade stand, babysitting, yard sale throwing child’ which turned into me having several part time jobs while in College/University, and then later into starting my custom baking & events business (which I’ve been doing since 2008) in conjunction with my full time gigs at the time.

Sugar Sugar Tee | Childrens Apparel company The Sweet Life Apparel #kidsootd #fashion #ministyle

4. What was the toughest obstacle to overcome when starting out?

My own confidence in launching something new, as well as learning to navigate an industry I’ve never worked in, and I’m still learning everyday.

Click to Tweet: “The hardest obstacle was learning to navigate an industry I’ve never worked in, and I’m still learning everyday.” @thesweetlifejen

5. What do you love the most about The Sweet Life Apparel and running your own business?

It’s exciting. I like waking up knowing that I’m in control. I’m the website developer, the accountant, the designer, the shipping department, the social media manager, etc… but the same things that I love about running own business, are the things that can stress me out the most.
But I love the possibility of greatness. You. just.never.know 🙂

6. Out of all of you products which is an all time best seller?

The children’s Bake Me a Cake tee, and the ladies CAKE tshirt most recently!

Bake Me A Cake Graphic Kids Tee | Childrens Apparel company The Sweet Life Apparel #kidsootd #fashion #ministyle

Cake Tee: The Sweet Life Apparel Photo: E Fraser Photo

7. What is your favorite product? and why.

Such a tough question! Each design is created by yours truly, by whatever had inspired me at the time, some are also hand sketched. My favorite might be the ‘Bake Me a Cake’ children’s tee. Because it represents ‘The Sweet Life’ for me. My life as a baker, and a mom.

8. When you were ‘growing up’ what did you always say that you wanted to be? Did you ever think you were going to be an entrepreneur?

I think I’ve always known I wanted to be my own boss, I don’t think that came as much of a surprise to my family (I’m also wildly impulsive so they never know what to expect lol) When I was a young girl I was fashion obsessed, and spent a lot of time drawing/sketching outfits & dresses, and pouring over magazines and awards shows just to see the gowns.

9. What is next for The Sweet Life Apparel?

I would like to start offering sizes for youth, as my son is almost out of my largest size, and I would like to always have clothing in my line for my own children (they are my only brand reps after all)! And one of my lifetime goals has always been to learn how to sew and create my own clothing using my designs, oh, how I wished I paid attention in Home Ec class ! So hopefully soon I can start creating my own unique cut & sew pieces

Sugar Sugar Tee | Childrens Apparel company The Sweet Life Apparel #kidsootd #fashion #ministyle

10. If you had to give someone starting their own small business any word of advice what would it be?

While I don’t feel qualified to offer advice, I’d say ‘just keep swimming’! I can’t be the only entrepreneur who doubts themselves on the daily, or feels like they don’t know what they are doing. I often wonder if people ‘like me’ or will ‘like’ the products I put out, but I can’t control that. What I can control is my outlook, and my work ethic, so that is where I focus the most energy. I’d also recommend networking with your fellow entrepreneurs. The women & fellow shop owners I have had the pleasure of meeting over the course of the last year has made this journey so much fun!

Click to Tweet: “Just Keep Swimming” advice given for new entrepreneurs by @thesweetlifejen

Follow The Sweet Life Apparel SHOP | INSTAGRAM | FACEBOOKTWITTER 

Jen thank you so much for sharing some of your story with us! Thanks to Jen you all have a chance to win one item of your choice from her shop*, enter in the Rafflecopter form below.

*Max $40 value, doesn’t include shipping

a Rafflecopter giveaway

— FEELING SWEET? PIN ME — 

 

7 Shirts for Those That Have a Sweet Tooth | by The Sweet Life Apparel

7 Shirts for those with a Sweet Tooth | Treat Inspirired shirts by The Sweet Life Apparel

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Instagram

  • Baby Tula is spreading 12 DAYS OF CHEER with GIVEAWAYS and special offers to put you in a festive mood! Today, I’m joining @babytula and @mintandbirch to give you a $100 Baby Tula gift card + Tula Hip Pouch, along with $50 Mint & Birch shop credit!
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To enter:
1) Like this photo
2) Follow: @babytula, @mintandbirch and @creativewifeandjoyfulworker
3) Tag a friend in the comments below
BONUS: for an extra entry, visit the link in their bios to sign up for emails
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This giveaway will end in 24 hours. We will select a winner and message them via DM within 5 business days. No purchase necessary, must be 18 to enter. This giveaway is in no way sponsored or affiliated with Instagram. Giveaway open to all countries. Good luck and happy holidays!
  • My blog started when Sophie was just six months old. She's been a part of it since the beginning, sharing the photoshoots, adventures and little rewards that have come along the way. I feel like this whole journey has provided so many surprises both big and small. Once of the best things is being able to give the kids bigger experiences we may not have been able to do otherwise as well as being reminded (thanks @kindercanada) to celebrate the little things with little surprises. This certain surprise turned into a big one when Sophie opened up her chocolate and found a mermaid toy inside (she just asked Santa for a mermaid for Christmas ... a real one... ha!) #ad #littlesurprisescount
  • 30! 🤭
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Said goodbye to the decade that was a whole lot of discovering who I am and the things that make my soul happy. I travelled around, got married and became a mother to three beautiful children. Excited about this new decade and what’s to come. I kinda feel like life’s just beginning.
  • We had such a great time hosting both the media preview night and @shopandtalkmarket the past two days. We were filled with so much love and encouragement from so many of you. Thank you all for coming to shop, saying hi, donating your time, being a vendor... whichever it may be, you made an impact to create such a successful event. A special thank you to @grimmsfoods who not only donated food for the media preview but also made a special donation to the @abbotsfordfoodbank directly. Thanks to them and all of you we are able to support more families in need this season.
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Photo @juliechristinephotography
#abbotsfordfoodbank #shopandtalkmarket #grimmsfinefoods #highstreetfv
  • Every party I style I have this vision in my head and each time I have no idea if it's going to turn out, what looks like one day of styling is really a whole bunch of days (and lots of late nights) of planning. I've learnt a few things from when I first started styling parties and wanted to share my top tips for party planning.
NUMBER 1 - Don't do it alone. This specific party I had lots of help from @goldngrasses and @juliechristinephotography. Ask for help, styling tips, and have fun doing it with someone.
NUMBER 2 - Less is more. Focus on a few key food items and make them the focus. We used a whole lot of meat and cheese here and yummmmmy, it was good!
NUMBER 3 - The dollar store has everything a craft store has and more! Parties and pretty decor doesn't have to be expensive, mine as well save some $ where you can! •
If you are on the save money train and interested in checking out more ways to save (or perhaps even win something for free!!) head over to my friends at @irisvisualgroup and check out their 21 days of Christmas. They've got lots of tips, tricks and giveaways just for you. #sponsored #IRISvisualgroup
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Photo @juliechristinephotography
  • We got our new sled in the mail and Evelyn has been so into it! I decided we needed to go for a drive and find some snow and give it a try. It's safe to say she loved riding in our @rudolphesled and I can see many more joyful snow rides in the future.
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Rudolphe just launched their sled line and it's perfect for little ones that could use a lift in the snow. There's a buckle to keep them securely seated and you can get a name personalized on the back, we had our last name engraved. Perfect for all your snowy adventures. #CWJWpartner #rudolphesled #rudolphe3000
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Photo @lovinglittlesblog
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