The thought of not being able to provide warm clothes for my children in the winter is heartbreaking. What’s even more heartbreaking is it’s not as uncommon as we might think. That’s where the #JoyOfWarmth comes into play.
This post sponsored by the Quaker® brand.
Please note I only accept partnerships that are organic to our lifestyle, all views and opinions are always my own.
For one in five Canadian families, proper winter clothing has been a luxury they can’t afford (Source: Angus Reid Institute)
Recently Quaker Canada did a study and discovered that,
“more than one in five Canadian parents (21%) have struggled financially themselves to ensure their child is appropriately dressed for winter. ” *
Fortunately, the Quaker® brand has taken action and is working with Boys and Girls Clubs of Canada to provide new winter coats to children from families in need and warm them from the outside.
A warm coat can provide the happiness, comfort, ability to play outside, health and a feeling of trust that kids need.
This is why spreading the #JoyOfWarmth this winter is so important, and it’s really easy for you to help!
How Can I get Involved?
As we lead into winter, for the month of November when you share the hashtag #JoyOfWarmth and tag @QuakerCanada on your public Facebook, Twitter or Instagram profile, Quaker will provide a bowl of warm oatmeal to a child in-need at Boys and Girls Club locations across the country, to a maximum of 100,000 bowls.
It’s that easy! You just fed a child in need.
Photography: Julie Christine Photography
Get More Information
For more information on how Quaker® brand is working with Boys and Girls Clubs of Canada, visit [QuakerOats.ca/JoyOfWarmth].
*Quaker Canada Survey Methodology:
From September 17th to September 18th, 2018 an online survey of 1,515 randomly selected Canadian adults (907 of whom are parents) who are Maru Voice Canada panelists was executed by Maru/Blue. For comparison purposes, a probability sample of this size has an estimated margin of error (which measures sampling variability) of +/- 2.5%, 19 times out of 20. The results have been weighted by education, age, gender and region (and in Quebec, language) to match the population, according to Census data. This is to ensure the sample is representative of the entire adult population of Canada. Discrepancies in or between totals are due to rounding.