5 Social Media and Branding Tips | Vancity Business Babes

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5 Social Media and Branding Tips | Monochrome Spring Syle | Women's Fashion
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It was such an honour to speak on the panel at Vancity Business Babes most recent social media and branding event. With my blog and background in graphic design I felt like it was a perfect topic for me to speak on. Sitting on the panel with Erin, Raw Beauty Talks, and Cindy, The Vancouverite blog, was such a pleasure. Each of these ladies brought so much value to the conversation with their unique businesses experiences. There was a lot of information shared, but these 5 social media and branding tips continue to circle my mind after the event.

Photography: Julie Christine Photography
Monochrome Women's Spring Outfit Inspiration | 5 Social Media and Branding Tips

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With social media and branding ever changing and a huge part of every business there are bound to be a lot of different views and opinions. These tips are what I feel are important to every business. Even with the ever changing algorithms and social platforms these tips should always be useful.

5 Social Media and Branding Tips

  1. Create a Mission & Follow That

    Does your blog or business have a mission statement? This should be created right from the start. Creating a mission statement and writing it out is so powerful. It is important to focus on the big picture and ensure that every decision you make points towards your mission. It is so easy to get lost in the everyday tasks without one. Have a clear mission, write it out and make it visible to allow you to easily continue to focus on that goal.

  2. Chose Key Topics / Categories

    There were a lot of questions around social media content creation. How we get inspired and what types of things to share about were two questions asked. What came to my mind when answering was something I had read from Jenna Kutcher previously. Choosing topics and categories to use for posting about is a great idea. Select somewhere close to 5 topics (for me it is; motherhood, style, kids fashion, parties, travel) and then alternate when you post about each topic. I do not stick to this 100% on my Instagram feed but it is a good guideline for creating new content and deciding what to share next.

  3. Do it Good or Don’t Do it at All 

    It is impossible to keep up with it all and do a good job. Choose what you can do good and work on that. We chatted about different platforms of social media (Instagram, Facebook, Twitter, Snapchat, Periscope… ) and how choosing which ones are best for you and your business is a good place to start. You do not have to be on every social media platform as not every platform will benefit your business. Start with one or two, grow those and then consider adding more. I personally feel that it looks better to not have a platform then to have one and not be active on it.

  4. Do What You Do Best & Hire Out the Rest

    I can’t remember who said this but I thought that it was so true! We can’t do everything. We also can’t be awesome at everything. There are people out there with the skills to do certain things better then we can do them ourselves. Know where your own talents and areas of expertise are and then hire out the rest. This will save you a lot of time and stress handing over these tasks to someone else who can do the job best!

  5. Stay in Your Lane

    This circles back to creating your mission statement. This was said right at the start of the event and stood out to me the rest of your night. It is so easy to be distracted by competition or other small business owners. Focus on your mission statement and stay true to yourself and your brand. When you start going out of your lane and try doing too much or adding things that might not fit, you start to loose site of your end goal. Try not to get distracted with what others are doing around you, save all your energy for your own goals and dreams.

Monochrome Women's Spring Outfit Inspiration | 5 Social Media and Branding Tips5 Social Media and Branding Tips | Monochrome Spring Syle | Women's Fashion

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Thanks again to Danielle of Vancity business babes for having me be a part of her panel. If you haven’t checked out any of her events yet, they are truly inspiring. I always leave feeling so pumped up and encouraged by the women around me. Find her on Instagram for information on their next events.


Outfit Details:

Faux Leather Jacket: Mink Pink

Watch: Daniel Wellington (Use code CREATIVEWIFE for 15% off)

Black Jeans, Striped Tee, and Booties: Hunni’s Boutique

White Leather Book Bag: Sprig West

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  • Got to hang with some goats and do a little toga today, with about 400 other people. Have you tried goat yoga? Would you??
  • There’s some new faces around here and it’s been a while since I did a little intro, an about me per se... just a little bit more random.

1. I’ve lived in the same town my whole life. Some may think it’s boring.. I’d call it loyal 😅 .. either way, I know a lot about Abbotsford.
2. If you hold your hand up, palm facing away from you. Pull your thumb back and see how far you can go. Mine can touch the back of my arm, it’s forever been my “talent”.
3. It’s been 5 years (almost to the day) since I started my blog. Growing up I wanted to be a nurse, then went to school to be a police officer, changed gears into business and marketing, graduated with graphic design and its led me to hear. I never had big goals or felt like I was on the right path, but motherhood and this space has brought me all the feels.
4. We’ve been looking for land to grow some flowers of our own. My husband grew up on a flower farm (both the peonies and iris’ pictured are from their farm), property prices can just go ahead and come down a little now.
5. I don’t know if the feeling of being done is for real.. like we feel like we are done having kids but I’d be fibbing if I said it doesn’t come to mind every now and again.
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That’s all for now friends. Share a little something about you below — say hi if you are new hear and thanks for reading til the end 🥰🙌🏻
  • Throwing it back to the other day when I went for an evening dip with my beaver @float.eh — it was such a hoot heading to the beach with @juliechristine_xo and gave me a peek into how much fun this summer is going to be.⠀ ⠀
#ad As you can see these aren’t your typical floaties... or should I say @float.eh ’s 😉 They are proudly Canadian, made with quality in mind. You gotta check out their website and see what other fun Canadian designs they have. [ go to float-eh.ca or see my story highlights for the link ] 🇨🇦
  • “When’s the last time you did something for the first time?” Those were words spoken to our group before starting our Tough Mudder course this past weekend in Whistler. Holy moly guys, I was nervous getting started on that course. Let’s just say... nervous shits are real 😅😂🙊 but that’s what makes it so great. Doing something that literally scares the shit outta you. We all pushed through, all 16km and 25 obstacles and it was FUN, hard but really freaking fun. Even though I’m hobbling around today, dang foot cramp (and literally sore all over) I’m so pumped on doing something new, pushing myself and having such an amazing group of friends tackle it together.

PS our men of tough mudder not pictured but SO equally appreciated.
  • Channeling my inner strength for Tough Mudder this weekend #wishmeluck #Imscared
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Photo @juliechristinephotography
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  • Opened up my second Maple Box today and loving the natural and organic products that I am able to discover. The @hollowtree1987 candle and @sealuxe scrub are two of my favourites already.

I’ve loved how each box has introduced me to both self care and wellness products focused on creating healthier lifestyles. Head to @maplemagazinecanada to discover more info on ordering for yourself. Spring box available, while supplies last (and last I heard it was limited) #ad #maplemagazine #mapleboxcanada
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