5 Social Media and Branding Tips | Vancity Business Babes

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5 Social Media and Branding Tips | Monochrome Spring Syle | Women's Fashion
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It was such an honour to speak on the panel at Vancity Business Babes most recent social media and branding event. With my blog and background in graphic design I felt like it was a perfect topic for me to speak on. Sitting on the panel with Erin, Raw Beauty Talks, and Cindy, The Vancouverite blog, was such a pleasure. Each of these ladies brought so much value to the conversation with their unique businesses experiences. There was a lot of information shared, but these 5 social media and branding tips continue to circle my mind after the event.

Photography: Julie Christine Photography
Monochrome Women's Spring Outfit Inspiration | 5 Social Media and Branding Tips

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With social media and branding ever changing and a huge part of every business there are bound to be a lot of different views and opinions. These tips are what I feel are important to every business. Even with the ever changing algorithms and social platforms these tips should always be useful.

5 Social Media and Branding Tips

  1. Create a Mission & Follow That

    Does your blog or business have a mission statement? This should be created right from the start. Creating a mission statement and writing it out is so powerful. It is important to focus on the big picture and ensure that every decision you make points towards your mission. It is so easy to get lost in the everyday tasks without one. Have a clear mission, write it out and make it visible to allow you to easily continue to focus on that goal.

  2. Chose Key Topics / Categories

    There were a lot of questions around social media content creation. How we get inspired and what types of things to share about were two questions asked. What came to my mind when answering was something I had read from Jenna Kutcher previously. Choosing topics and categories to use for posting about is a great idea. Select somewhere close to 5 topics (for me it is; motherhood, style, kids fashion, parties, travel) and then alternate when you post about each topic. I do not stick to this 100% on my Instagram feed but it is a good guideline for creating new content and deciding what to share next.

  3. Do it Good or Don’t Do it at All 

    It is impossible to keep up with it all and do a good job. Choose what you can do good and work on that. We chatted about different platforms of social media (Instagram, Facebook, Twitter, Snapchat, Periscope… ) and how choosing which ones are best for you and your business is a good place to start. You do not have to be on every social media platform as not every platform will benefit your business. Start with one or two, grow those and then consider adding more. I personally feel that it looks better to not have a platform then to have one and not be active on it.

  4. Do What You Do Best & Hire Out the Rest

    I can’t remember who said this but I thought that it was so true! We can’t do everything. We also can’t be awesome at everything. There are people out there with the skills to do certain things better then we can do them ourselves. Know where your own talents and areas of expertise are and then hire out the rest. This will save you a lot of time and stress handing over these tasks to someone else who can do the job best!

  5. Stay in Your Lane

    This circles back to creating your mission statement. This was said right at the start of the event and stood out to me the rest of your night. It is so easy to be distracted by competition or other small business owners. Focus on your mission statement and stay true to yourself and your brand. When you start going out of your lane and try doing too much or adding things that might not fit, you start to loose site of your end goal. Try not to get distracted with what others are doing around you, save all your energy for your own goals and dreams.

Monochrome Women's Spring Outfit Inspiration | 5 Social Media and Branding Tips5 Social Media and Branding Tips | Monochrome Spring Syle | Women's Fashion

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Thanks again to Danielle of Vancity business babes for having me be a part of her panel. If you haven’t checked out any of her events yet, they are truly inspiring. I always leave feeling so pumped up and encouraged by the women around me. Find her on Instagram for information on their next events.


Outfit Details:

Faux Leather Jacket: Mink Pink

Watch: Daniel Wellington (Use code CREATIVEWIFE for 15% off)

Black Jeans, Striped Tee, and Booties: Hunni’s Boutique

White Leather Book Bag: Sprig West

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Instagram

  • Get Hygge With It.
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A little saying I picked up from the latest issue of @maplemagazinecanada that came in my Maple Box. The whole concept of their magazine and the Maple Box is to create comfort and coziness along with encouraging a healthier well-being for yourself (I like it!). I discovered new-to-me products within their quarterly box (take a look at my IG stories for a closer look inside) and love the attention to detail and quality organic products. #ad #themaplebox #maplemagazine
  • A selfie success I’d say. 🐶
  • When I started working out around the house more Ezra asked me, “Why are you doing those exercises all the time now?” and I responded by saying, “Because I want to be stronger.” That’s what inspired this photo and my “strong” pose.
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For the next couple of months, I have partnered with @planetfitnessca and will be sharing more about what I am doing to take care of myself and bring those home workouts to the gym while I check out their Abbotsford location.

P.S. did you know that a PF Black Card membership allows you to bring a friend for a free workout every time you go in?? Comment below if you want to be
my friend and join me! #seriously
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Photo by @juliechristinephotography #sponsored #planetfitness #LifewithPF #abbotsford
#eatplayloveabby
  • Don’t be fooled by our matching outfits and their cute faces, the majority of my photos looked like photo two and three.
  • We’ve been under the weather (mainly the kids 🤒 ) for what seems like forrrreverrrr!! We bundled up anyways and took in some of this ❄️ snow and even though it’s cold AF and our 🐕 puppy might be the biggest wimp of all it was definitely worth it.
  • I like pink drinks and I can not lie. ⠀
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I also love my SodaStream! I am so excited to share that I'll be creating more deliciousness with @sodastreamcanada this year as they asked me to join their #streamteam for the second year. Last year I learnt so much about how they are changing the world with bubbles, reducing waste and turning so many pop drinkers into sparkling water lovers. Best part is, you use tap water from your home so whenever you want to make bubbly water (as my kids say) it's so easy! #partner⠀
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Italian Soda Recipe
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Ingredients:⠀
- Sparkling Water⠀
- Soda Stream water flavours Raspberry & Cranberry⠀
- Half & Half⠀
- Whipcream⠀
- Strawberries⠀
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Directions:⠀
Mix 2/3 glass of sparkling water and flavoured water and then fill with half & half. Top with whip cream. If you are feeling fancy cut a strawberry in the shape of a heart and garnish away. So easy and so good!⠀
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Photo by @juliechristinephotography #irishsoda #sipoftheday #diy #recipe #drinkrecipe #fromwhereisip #drinkoftheday #theweekoninstagram #valentinesday #valentinesdiy #valentinesparty #partydecor #ohitsperfect #karaspartyideas #mixology #drinkstagram #sodastream #streamteam
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