5 Social Media and Branding Tips | Vancity Business Babes

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5 Social Media and Branding Tips | Monochrome Spring Syle | Women's Fashion
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It was such an honour to speak on the panel at Vancity Business Babes most recent social media and branding event. With my blog and background in graphic design I felt like it was a perfect topic for me to speak on. Sitting on the panel with Erin, Raw Beauty Talks, and Cindy, The Vancouverite blog, was such a pleasure. Each of these ladies brought so much value to the conversation with their unique businesses experiences. There was a lot of information shared, but these 5 social media and branding tips continue to circle my mind after the event.

Photography: Julie Christine Photography
Monochrome Women's Spring Outfit Inspiration | 5 Social Media and Branding Tips

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With social media and branding ever changing and a huge part of every business there are bound to be a lot of different views and opinions. These tips are what I feel are important to every business. Even with the ever changing algorithms and social platforms these tips should always be useful.

5 Social Media and Branding Tips

  1. Create a Mission & Follow That

    Does your blog or business have a mission statement? This should be created right from the start. Creating a mission statement and writing it out is so powerful. It is important to focus on the big picture and ensure that every decision you make points towards your mission. It is so easy to get lost in the everyday tasks without one. Have a clear mission, write it out and make it visible to allow you to easily continue to focus on that goal.

  2. Chose Key Topics / Categories

    There were a lot of questions around social media content creation. How we get inspired and what types of things to share about were two questions asked. What came to my mind when answering was something I had read from Jenna Kutcher previously. Choosing topics and categories to use for posting about is a great idea. Select somewhere close to 5 topics (for me it is; motherhood, style, kids fashion, parties, travel) and then alternate when you post about each topic. I do not stick to this 100% on my Instagram feed but it is a good guideline for creating new content and deciding what to share next.

  3. Do it Good or Don’t Do it at All 

    It is impossible to keep up with it all and do a good job. Choose what you can do good and work on that. We chatted about different platforms of social media (Instagram, Facebook, Twitter, Snapchat, Periscope… ) and how choosing which ones are best for you and your business is a good place to start. You do not have to be on every social media platform as not every platform will benefit your business. Start with one or two, grow those and then consider adding more. I personally feel that it looks better to not have a platform then to have one and not be active on it.

  4. Do What You Do Best & Hire Out the Rest

    I can’t remember who said this but I thought that it was so true! We can’t do everything. We also can’t be awesome at everything. There are people out there with the skills to do certain things better then we can do them ourselves. Know where your own talents and areas of expertise are and then hire out the rest. This will save you a lot of time and stress handing over these tasks to someone else who can do the job best!

  5. Stay in Your Lane

    This circles back to creating your mission statement. This was said right at the start of the event and stood out to me the rest of your night. It is so easy to be distracted by competition or other small business owners. Focus on your mission statement and stay true to yourself and your brand. When you start going out of your lane and try doing too much or adding things that might not fit, you start to loose site of your end goal. Try not to get distracted with what others are doing around you, save all your energy for your own goals and dreams.

Monochrome Women's Spring Outfit Inspiration | 5 Social Media and Branding Tips5 Social Media and Branding Tips | Monochrome Spring Syle | Women's Fashion

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Thanks again to Danielle of Vancity business babes for having me be a part of her panel. If you haven’t checked out any of her events yet, they are truly inspiring. I always leave feeling so pumped up and encouraged by the women around me. Find her on Instagram for information on their next events.


Outfit Details:

Faux Leather Jacket: Mink Pink

Watch: Daniel Wellington (Use code CREATIVEWIFE for 15% off)

Black Jeans, Striped Tee, and Booties: Hunni’s Boutique

White Leather Book Bag: Sprig West

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  • How do you feel about the next ten photos being in sunflower fields? Answer with an emoji below — 😅❤️🙌🏻😭🤷🏼‍♀️💀🥰👋🏻🙅🏼‍♀️ #iwouldntactually #butimtempted

Photo by @lovinglittlesblog from our visit to @ecodairy / @naturespickins — see all four festivals we visited today on my stories.

#sunflowerfestival #thefraservalley #eatplayloveabby #ecodairy #sunflowers #motheranddaughter #abbotsford #exploreabbotsford #dailyhivestyle #canadianmom #motheringlove #yestomotherhood
  • Excuse the language but...... We fucking did it!! Holy crap. 21.1 Kms you guys. We are pumped!

I had so so many thoughts and doubts going on in my head before and even during this run and I’m so glad I didn’t listen to them. This was a goal of mine (even though I should have trained more, only three 7 km runs leading up 🙊😳) that I now get to put a big check mark on. Heck yah!

James turned into some sort of wizard and passed the finish line at the 1 hour 50 minute mark and I made it over around 2 hours and 45 minutes. We did it babe!!!! #seawheeze #seawheeze2019 #halfmarathon #lululemon #vancouverisawesome
  • G I V E A W A Y 💫To celebrate Denim Days and the Back-to-School season on now at @shopsevenoaks we are partnering to give away $100 shop credit for one of YOU 🙌🏻🙌🏻 Here’s how to enter:

F O L L O W @creativewifeandjoyfulworker and @shopsevenoaks

L I K E this photo & 2 others on my feed

C O M M E N T on this post sharing how much back to school shopping you’ve completed already.

T A G your friends & S H A R E in your stories. One tag per comment and tag me in your stories so I can see it.

GOODLUCK! Contest ends next Friday. I’ll announce a winner in the comments. 🙌🏻🙌🏻 Also, if you head into @shopsevenoaks and visit their display in centre court you can enter to WIN 1 of 10 pairs of Bootlegger jeans! (Separate contest, ends Sept 8 ,2019)

#ad #cwjwpartner #shopsevenoaks #sevenoaksmall #abbotsford #eatplayloveabby #exploreabbotsford #thefraservalley #bootlegger #denimdays #backtoschool #aldocrew #aldoshoes
  • Happy Friday friends. Hoping you all get a chance to grab a drink and find a sweet spot to relax this weekend. I’ll be thinking of you as I complete a half marathon tomorrow 😅😅😅 As we head into the weekend I wanted to give a cheers to some ladies who inspire, encourage and motivate me in this space.

Motivated by @pyurvodkasoda (Power Your Own Unique Reality) they’ve asked who is my #PYURinspiration, so here we go. — @vancitybusinessbabes Danielle, Sydnee and Nancy are a powerhouse team who constantly are encouraging me and so many other ladies in business. I love how they have taken their passion and grown it across Canada and into the US with @businessbabesco — @ilikeherstylevancouver reaches out to me in their early days and have given me the opportunity to share a little piece of my heart continually in their issues as a contributor. Every issue I love how community focused they are, networking up a storm and creating such beautiful content for their community. — @jamprco is a local PR company that I’ve had the pleasure of working with many times and their love for local and community is empowering.

These are just a few bossbabes that inspire me with what they are doing within this local community and on Instagram. I want to challenge you to also share who inspires you, tag them (or a few people) below who are constantly inspiring and encouraging you in business and life. Let’s make some peoples days and share the ❤️❤️❤️
  • I literally LOVE every photo from this recent shoot with @juliechristinephotography so be prepared for more.⁠
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Also, this photo was taken to show off the bling bling (one bling for each ring) on my finger. Both these pieces are made from Canadian diamonds and created at the Park Royal @lugarojewellers location.

I’ll share info in my stories tomorrow, let me know if you have any questions below. #ad #cwjwpartner #lugarojewellers
  • Do you ever have those moments in the midst of parenting and you stop for a second and think “this, this is a moment they are going to remember.” It’s usually in those everyday moments, ones we do over and over. The other night, while James was watering the garden and the girls were running around I had that feeling of, “this is their childhood, this is what they will remember.”
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